Bitcoin and the technology behind it are on the rise around the world. While interest is rapidly growing, many don’t have a clear sense of what blockchain and Bitcoin actually is - to say nothing of how one can actually participate.
Misinformation runs rampant and most of the supporting services like wallets and exchanges are caught up in the stodgy design of finance: establishing trust, but looking ancient.
Enter Coinbase whose goal is to open digital currency up for anyone to buy through an online wallet and comprehensive merchant services.
In an effort to provide a clear and engaging introduction to both Bitcoin and Coinbase, they approached our team to design & build their marketing site.
Our primary challenge was to explain a new and unconventional technology in a way that was universally understandable. This meant focusing heavily on the value and convenience of Bitcoin while dropping the technical jargon that often leaves services like Coinbase scaring away new adopters.